Many accounts of qualitative data analysis demonstrate that there are multiple, iterative sets of tactics at play. In this sense we can speak of ‘thematic analysis’ as a widely used qualitative analytic method, which offers an accessible and flexible approach to analysing qualitative data. Outline what thematic analysis is and identify the clear phases of conducting a thematic analysis.
There are two main research approaches: deduction and induction. With deduction a theory and hypothesis (or hypotheses) are developed, and a research strategy designed to test the hypothesis. With induction, data are collected, and a theory developed as a result of the data analysis. Propose an alternative to these two main approaches. Outline the characteristics and differences between the various research approaches, highlighting their limitations.
