Assignment : Social Media Campaign
In this assignment, you will create a social media campaign, and present your campaign recommendations in a powerpoint presentation.
This assignment provides you with an opportunity to demonstrate the achievement of the following course learning outcomes:
Demonstrate knowledge of social media tools as they apply to public relations
Apply research methods to social media campaigns
Evaluate the effectiveness of current social media campaigns in diverse environments, using primary and secondary research
Design recommendations for improving effectiveness of social media campaigns
Instructions
An organization has asked you to create a social media campaign for their business. They tell you that you have a 20,000 budget, and that the campaign must contain two images, one :30 second video, one :15 second video, and one :06 second video. You may also use as many additional assets as you like as long as they do not exceed the budget.
The first page of the campaign plan must include a breakdown of geographic location(s), flight timing, targeting, platforms, KPIs, and other social media objectives.
The second slide will explain the rationale behind the decisions you made in the campaign.
For an example of a social media campaign plan, have a look at the pdf posted.
Structure
Your assignment submission should include a cover page with your name, your instructor’s name, course code and assignment number and title.
Your assignment will be used creating powerpoint, or similar application. Each slide should be clear and uncluttered.
Format
Length and space: No more than 2 slides in PPT format or PDF.
Font type: Arial or Calibri.
Font size: 14-18 points
File type: Microsoft PowerPoint (PPT or PPTX)
Resources
You are encouraged to use the resources provided in Library, Research and Writing Assistance, under the Getting Started module. Noteworthy tools include the Purdue OWL: APA Formatting and Style Guide and Grammarly.
Before you begin your assignment, review the rubric at the end of this document to understand the assignment expectations. Also, use the rubric to ensure inclusion of all marking criteria before submitting your assignment.
