The case of the house of WondersCase questions
Discussion questions
•Conduct a strength, weaknesses, opportunities, threats (SWOT) analysis for House Wonders.
•Analyze core competencies for house wonders highlighting its competitive advantage and How it provides a unique shopping experience to its customers.
•Describe the target market for house of wonders and suggested positioning.
•Critically assess if it is more beneficial to use digital marketing rather than traditional marketing considering both its competitive advantages and target market.
