Digital Marketing
1. What is the importance of defining an outlining the “sentiments”, “motivations” and Pain Points” of consumers when developing core messaging, talking points, calls to action, and developing personas?
2. What is the purpose of a unique landing page and what makes it different from a basic website page?
(2-3 sentences)
3. Briefly explain SEO and SEM and how they support the buyers journey and the user experience.
(2-3 sentences)
4. What is a CTA and what is its purpose? (2-3 sentences)
5. Provide three examples of a strong CTA for a digital advertisement promoting SUNY New Paltz business school.
6. Provide one content idea for promoting SUNY New Paltz
business school for each of following three social media tactics
to support the Attention and Awareness stage of the AIDA
process –
● Facebook Live Event
● A four part 3-minute TikTok series
● Instagram 5 image/video carousel post
(2-3 sentences for each
