Paper on Communication Theories Impacting the Practice of Public Relations – instructions
Communication theories such as the agenda-setting theory impacts how public relations professionals design PR campaigns, how organizations utilize the media, and the communication organizations use to reach audiences.
In this assignment, you will need to select three communication theories relevant to the practice of public relations.
Instructions:
To be successful, you will need to write about three communication theories relevant to the practice of PR in a detailed 4-page, double-spaced paper.
please select three communication theories relevant to the practice of public relations.
1. Social exchange theory
2. Framing Theory
3. Social learning theory
Formatting:
Include the following in a single PDF file (4 pages in length with 3 pages of content and 1 works cited/references page) with each of the 4 headings as provided below in all caps:
THEORY SUMMARIES
Define/summarize each of the three theories.
Example: The first theory I would like to examine is the agenda-setting theory. This theory describes the “ability [of the news media] to influence the importance placed on the topics of the public agenda.”
Agenda-setting theory was formally developed by Max McCombs and Donald Shaw in a study on the 1968 American presidential election. Agenda setting means the ability of the mass media to bring issues to the attention of the public and, related, of politicians.
The basic claim is that as the media devote more attention to an issue, the public perceives the issue as important.
Discuss how each of the theories impact the practice of public relations.
Example: The agenda-setting theory is one of the major reasons public relations professionals and organizations often devote a lot of time toward building and maintaining relationships with the media.
APPLICATION
Provide examples of the theories being applied by a company, organization, or personality (person/celebrity) in the real world.
Example: A recent example of the agenda-setting theory is how the Oscars attempted to book Jimmy Kimmel on multiple talk shows, print and online interviews the week leading up to the Oscars.
Kimmel was featured on “The Today Show,” in People magazine, CNN, and a number of other media outlets encouraging folks to tune-in and attempting to get them excited about all the surprises in store…
WORKS CITED/REFERENCES
Include a Works Cited (References) page listing your sources (this page is in addition to the 3 pages of content about the theories).
Format your paper in AP, APA, or MLA format. Sources should also be cited in the body of your paper.
