How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?

Consumer behavior in the e-grocery market: Deep transformations from the COVID-19 crisis and future strategies for marketers.

Research central question:

• How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?

Research sub-questions:

• Will the old habits of grocery shopping return or die and which consumer behaviors observed during the pandemic will stick?

• Will online grocery sales continue to accelerate? And how can retailers make it profitable?

• What type of experience do customers want in the next Normal?

• What are the pros and cons of Omnichannel models in the grocery retail business?

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