How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?
Consumer behavior in the e-grocery market: Deep transformations from the COVID-19 crisis and future strategies for marketers. Research central question: • How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market? Research sub-questions: • Will the old habits of […]