Consumer behavior in the e-grocery market: Deep transformations from the COVID-19 crisis and future strategies for marketers.
Research central question:
• How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market?
Research sub-questions:
• Will the old habits of grocery shopping return or die and which consumer behaviors observed during the pandemic will stick?
• Will online grocery sales continue to accelerate? And how can retailers make it profitable?
• What type of experience do customers want in the next Normal?
• What are the pros and cons of Omnichannel models in the grocery retail business?
