IT/data science
Visit the:
waltdisneycompany.com (Links to an external site.) (their corporate site) and https://disneyparks.disney.go.com (Links to an external site.) (a consumer site for Disney parks, resorts and cruise line.) Explore both web sites.
Read Case 33 (Walt Disney Parks and Resorts) in the book Big Data in Practice by Bernard Marr.
Instructions
Answer the following questions for your initial discussion post:
How can the wristbands described in the case study further optimize Disney’s existing business practices?
Provide multiple ideas and explain how each could optimize their business practices within the amusement parks and/or across other products offered to consumers.
What additional monetization opportunities could the wristbands present for Disney? Provide multiple ideas for monetization within the amusement parks and/or across other products offered to consumers.
Explain how you could use the tools/concepts from the text to prioritize your ideas for optimization and monetization you described above. Include a graphic of a Prioritization Matrix (similar to Figure 9-11) that plots each of your ideas. Be sure each item is labeled so it can be identified on the matrix. Explain why each idea is positioned where it is on the matrix.
