Cultural institutions
Explore two cultural institutions which are considerably different in their mission, size, and scope.
Examine these two institutions through the lens of their marketing and fundraising efforts, analyzing their strengths, weaknesses, opportunities, and threats.
To access the case studies, visit https://hbsp.harvard.edu/import/927626 (Links to an external site.) and create an account.
Your case report may be no longer than four pages. Include your name and SMU ID number. Use Times New Roman, 12-point font; 2.0 (double) spacing; and 1” top, bottom, left, and right margins.
The format of each of your responses
– prose, bullet points, charts, a combination of these, etc.
– is at your discretion.
Strategically choose your response formats, so as to communicate in the clearest, most effective manner possible for the given topic.
While the response format is flexible, high-quality writing – including grammar, mechanics, and spelling – is still expected.
