Discussion Questions
400 words
Seek out the social media presence of three of the following organizations/companies and analyze their strategies:
Coca-Cola, Make-A-Wish Foundation, Chobani, Nike, Lowe’s, American Red Cross, Reese’s, and/or World Wildlife Fund. Examine the social media presence on one platform as well.
What strategies work or don’t work in their use of social media? Do you see a reflection of the impacts discussed in our article? Are you personally drawn in – does the strategy emotionally connect you to the brand? Would you share it in your social network(s)?
Within these ads, do you see any potential ethical implications or potential for pitfalls (or failure)? Explain.
Article 2
https://www.theguardian.com/media-network/2015/dec/16/brands-social-media-best-2015
