How are they likely feeling and reacting to the current issue(s) facing the company?

Strategic Communications Plan for Nestle Buitoni
Organization analysis
Nestle
Nestle Buitoni
1) The Situation Analysis (4 pages): Fully assesses the situation affecting the company and its current/potential impact on the organization’s results, operations, reputation, and the attitudes, commitment, and engagement of key publics , including employees
Situation: A detailed description of the issue or event; the reason to communicate.
Magnitude: The estimated impact of the situation on the company’s results, operations, reputation, and attitudes, commitment, and engagement of key publics , including employees.
Affected Publics: Which publics are affected most? How are they likely feeling and reacting to the current issue(s) facing the company?

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