Strategic Communications Plan for Nestle Buitoni
Organization analysis
Nestle
Nestle Buitoni
1) The Situation Analysis (4 pages): Fully assesses the situation affecting the company and its current/potential impact on the organization’s results, operations, reputation, and the attitudes, commitment, and engagement of key publics , including employees
Situation: A detailed description of the issue or event; the reason to communicate.
Magnitude: The estimated impact of the situation on the company’s results, operations, reputation, and attitudes, commitment, and engagement of key publics , including employees.
Affected Publics: Which publics are affected most? How are they likely feeling and reacting to the current issue(s) facing the company?
