Consumer buying habits Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach . Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted? Part 3: Find an international version of one of […]
Value in a supply chain 1 Explain what is meant by the term value in a supply chain. How can value best be measured in a supply chain context? 2 Why are processes important in terms of managing logistics? Suggest how the processes of plan, source, make, deliver and return might differ in the case […]
Traditional cost accounting What are the shortcomings of traditional cost accounting from a logistics point of view? How can costs be allocated to processes so that better decisions can be made? Who are the key stakeholders in a business, and what needs to be achieved in order to satisfy them? How can a balanced set […]
Value and logistics costs explain the concept of value and its implications for managing the supply chain; ● explain how total costs can be divided up in different ways, and how they can be applied to managing the supply chain; ● identify how better cost information can be used to create more value.what is meant […]
matrix twist Questions 1 What has caused the ‘matrix twist’ between CleanCo and its retail customers? 2 What actions are needed to straighten out the ‘matrix twist’? 3.Explain how marketing and logistics functions should work together to develop segmentation plans that can more easily be. made to work in practice, and to create more accurate […]
Learn & Earn: (LinkedIn Learning) Review the following LinkedIn Learning resource: Digital Marketing Foundations (LinkedIn Learning/2:09) Summarize in 1-3 sentences. Considering the changing dynamics of the marketplace and consumers, it is important that leaders understand the role that digital marketing plays in connecting, communicating, and collaborating with customers. In many cases, this means adopting digital […]
Marketing Plan: Market Segmentation (Target Market) & Positioning Map Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographic, behavior, and needs-based segmentation. Also, recall that positioning refers to the way in which customers perceive your product offering relative to the competition. Do the following: • Consider how best to segment the market based […]
As part of the Statistical Annex of the Human Development Report, there is Table 5, Gender Inequality Index. This table presents a composite measure of gender inequality using three dimensions: reproductive health, empowerment, and the labor market. Reproductive health is measured by two indicators: the maternal mortality ratio and the adolescent birth rate. Empowerment is […]
Country market assessment. 1 Describe the components of a country market assessment. 2 Understand the marketing opportunities in BRIC countries. 3 Identify the various market entry strategies. 4 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
1. What are the five steps in creating a marketing plan? 2. What tool helps a marketer conduct a situation analysis? 3. What is STP? 4. What do the four quadrants of the portfolio analysis represent?
