1. What are the five steps in creating a marketing plan? 2. What tool helps a marketer conduct a situation analysis? 3. What is STP? 4. What do the four quadrants of the portfolio analysis represent?
Words each question & please cite & reference thank you 1.) Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people. Link: https://www.youtube.com/watch?v=LvtJeVlp2aY&list=PLg_v7K-G8megBmWBM9XbIWJQ0-oi62azu&index=1 2.)View “The Global Environment for Marketing.” […]
In their personal lives, people routinely purchase goods or services. At times, they “need” or “want” something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in “goods” is ongoing. Similarly, […]
Description Watch and Analyze Frontline’s The Persuaders Watch Frontline’s The Persuaders (https://www.pbs.org/wgbh/frontline/film/showspersuaders/) and review the analysis here: https://www.pbs.org/wgbh/pages/frontline/shows/persuaders/themes/citizen.html. This video is fairly old, but the information in it is still interesting. After watching the movie and reviewing this analysis of themes in The Persuaders, (ignoring the out-of-date-technology and tactics) conduct your own analysis, and prepare […]
Evaluate the current marketing situation of a business in a changing marketing environment c. Apply appropriate models and theories to develop marketing strategy in mature and declining markets d. Reflect on the legal and regulatory resources required by a professional marketer when developing marketing strategy
