Analyze, and design an advertising plan : 1. Executive Summary 2. The Problem/Background 3. Secondary Research 4. Research Insights 5. Strategy 6. Creative/Copy 7. Evaluation 8. Summary/Conclusion Scoring for the project will be as follows: Component Name Criteria Being Evaluated Point Value Professional Appearance Is the content easy to read through? Are there spelling, formatting, […]
Create and market a new product. Provide details on how your product is superior to the competition’s product. Define and explain product positioning, market segmenting, target marketing, offerings such as price, product, and service, S.W.O.T., and the strategic planning process. Use those concepts in your product assessment. Also, discuss security, privacy, ethical, and legal issues […]
At the end of each week you will find an assignment on Canvas. You should choose seven of these assignments based on your interest. You are asked to write 200word reaction to the what we have tackled during the past week. You should choose an interesting idea that stemmed from the readings of that week, […]
Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is guiding your decision.
Discuss In your initial post, describe the direct and digital marketing tactics the brand uses to tailor offers and content to the needs and interests to defined segments or individual buyers to build customer relationships, a brand community, and/or sales. Examine and summarize the crisis situation. How did the organization handle the crisis using online […]
Topic Selection the marketing strategies used to create and communicate customer value. Based on your experience, you can perhaps share with us some practical solutions from working life reflecting the theoretical framework(s) and marketing processes described in the course text.
Facing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas Airline flying above the clouds.Analyze the following case study from the Hunt Library: Baumann, C., Bretherton, T., Troy, S., and Taksa, L. (2017). Facing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas. Links to an external site.In SAGE Publications. The case describes […]
9.3 – Assignment: Final Marketing Plan Submission (PLG1) You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary. Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and […]
Develop a strategic plan for the company you have used throughout this course and share it with stakeholders. Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation: An introduction with mission and vision statements Core values, ethics, and social responsibility principles […]
The Plan-Pricing Write a well-sourced paper not to exceed 2 pages on how you plan to price your product? What are competitors prices and strategy. How does your products unique offering relate to the price and your target audience? Use the outline provided as a guide.
