Content Audit on Your Brand Submit your final spreadsheet with the three Content categories (Owned, Earned and Paid Media) as well as your Content Marketing analysis recommendations (may be recorded on the spreadsheet in the end column). Use the other 3 attachments to complete the spreadsheet as you see fit. Purpose In Content Marketing, a […]
1.Analyze your competition and your industry (at the end of R2). The focus in this section should be on your firm’s environment instead of your firm itself. 2. Which companies are leading the industry? 3. Are there indications that other companies are pursuing specific strategies such as cost-leadership or differentiation? o Provide a table of […]
“Mankind’s true moral test, its fundamental test (which is deeply buried from view), consists of its attitude towards those who are at its mercy: animals.” – Milan Kundera (The Unbearable Lightness of Being). Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm […]
Word Limit – 4000 Words You are required to produce TWO Project Logs, which are designed to help you gradually build up a portfolio which can be used to evidence your innovative thinking, research and strategic decisions within the context of your innovation. Project Log 1 A short introduction to the market contexts within which you […]
Marketing Plan Input Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan. Develop your company’s mission statement that has a long-term view, and includes its industry, goals and values. Identify the main goals that you would like to […]
The Challenge Ahead How should Target Style deliver on the “Expect More. Pay Less.” brand promise for the LGBT Community? In order to sustain growth, Target must continue to surprise and delight millennial guests. How should Target Style strategy come to life over the next two years to be more relevant to the LGBT Community? […]
Unilever in Brazil — Should Unilever target the low-income segment of consumers in the Northeast? `• To answer this question, examine the short-term financial implications of the decision as well as long-term strategic implications. • What would be the profitability of a new initiative in this lower-margin segment? — Evaluate Unilver’s current brand portfolio. Is […]
Marketing Communication Analyse a draft marketing communication strategy and use creative skills to transform it into an effective marketing communication campaign and tactic.
Assignment Brief and Details. 2500 words max Identify a company of your choice. Identify ONE of the aspects of market relations that this company has an issue or difficulty or challenge with. Discuss how the theory explored in relation to this topic may be applied to this company and the environment in which it operates. […]
Model of public management Topic: a 1500-word essay which provides a detailed, critical analysis of a country’s existing model of public management
