What would be the profitability of a new initiative in this lower-margin segment?Evaluate Unilver’s current brand portfolio. Is a new brand necessary to serve the low-income segment or could Unilever reposition one of its existing brands or simply launch a brand extension?
Unilever in Brazil — Should Unilever target the low-income segment of consumers in the Northeast? `• To answer this question, examine the short-term financial implications of the decision as well as long-term strategic implications. • What would be the profitability of a new initiative in this lower-margin segment? — Evaluate Unilver’s current brand portfolio. Is […]