1-What is marketing? Which are the four requirements of marketing to occur? 2-Briefly explain 4 p’s of the marketing mix of a product. 3- Explain 8 p’s of marketing mix of service. 4- what is a marketing system? Briefly explain the three types of vertical marketing systems which are the corporate system, contractual system, and […]
Brand Extension Marketing Plan The assessment in this module is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan Guide found in Course Documents, complete and submit the following components of your Marketing Plan. You need to first […]
Unilever in Brazil — Should Unilever target the low-income segment of consumers in the Northeast? `• To answer this question, examine the short-term financial implications of the decision as well as long-term strategic implications. • What would be the profitability of a new initiative in this lower-margin segment? — Evaluate Unilver’s current brand portfolio. Is […]
