Strategic Marketing Description Identify a new market/geography for HelloFresh expansion. Explore and justify the rationale for the decision. Analyse the wider macro and micro-environment in which HelloFresh operates and use this as a basis to justify why being located in this market will help them attract the right type of customers for their meal kit […]
Marketing Report Commerce : Guidelines for Report The second group report is focused on applying course concepts to create a viable and effective marketing strategy for your company. Business strategy is often conceptualized at the level of the business division so for report 2 you will first start by picking among one of the business […]
Assessment (Presentation). Design and present a SOSTAC plan to move one of the listed companies to a country outside of the UK. If you choose a company which is not on the list you will be graded at 0 Provide a hard/ electronic version of your slides ahead of the presentation. Clearly label and Harvard […]
Consumer buyer decision process Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
Therefore, it should be ‘literature informed’ by credible sources and include evidence for any arguments, discussions or understandings that you present. The maximum word count is 3500. The paper should be in two parts. 1. In the first section, draw on a range of sources to propose and describe a marketing topic which might be […]
Principles of Marketing Questions 1. Soho House, a group of private members’ clubs around the world, is considering setting up a luxury restaurant in London. Soho House members will get a 10% discount on their bill and non-members will pay full price. Drawing on a Porter’s 5 Forces analysis evaluate whether this is an attractive […]
Discussion Describe and contrast the two methods of marketing research.
Digital Marketing and Social Media Topic: Describe the impact of Digital Marketing and Social Media on Brand Loyalty in Hotel industry
Practitioner Application Specifically, you are to place yourself in the role of Marketing Director for a soon-to-be-established hospice house based in the city of your choice. The entity will be known as Grace Hospice House and it will offer the usual and customary array of offerings provided by residential hospice houses. Noting the competitive nature […]
Franchise Model Research, develop and competently present a comprehensive marketing plan for their specific Canadian product or service to enter a specific offshore market. We decided to pick Tim Hortons, a Canadian multinational fast food restaurant chain to be marketed in Finland. The purpose of International Marketing plan is to prepare your business to enter […]
