Develop a brand presentation of 8 12 slides for a new pet food product ,using the speaker’s notes sections of each slide to expand your talking points. Introduction Branding is a means of differentiating a product from its competitors. Branding is an important aspect of marketing because it provides a distinctive identity to a product […]
Services Marketing How much does the core product matter to customers when choosing between competing services? In what way would this affect the marketer’s approach to positioning the service in the market? You should consider different types of services in your answers. The learning outcomes for this assignment are: Demonstrate an understanding of the differences […]
In-store promotional display (p. 98) ‘We link in-store promotional displays and packaging with advertising and other media representations, and our buying choices, honed in-store, were already framed before we walked in’ (p. 98) Setup includes signage and sometimes other features such as the products themselves; these displays can be located throughout the store, with a […]
Critically evaluate the EPRG framework using example organisations. It is expected that adequate justification of your arguments will be given through referencing of peer reviewed journals, text books and appropriate business websites.
Marriott upset by AirBnB Description After reading the case “Marriott built its own ‘Airbnb’ before coronavirus crashed business travel. Did it help?” by Rosenbaum and Sheng found in Module 6: Lecture Materials and Resources, complete the case analysis using the Case Analysis Outline Attached below. Submission Instructions: The paper is to be clear and concise […]
Source for the article in Module 6: Marketing Management, 3rd edition by Greg W. Marshall, Mark W. Johnson; Publisher: McGraw-Hill; Year: 2019 Restoration Hardware—Using the Brick-and-Mortar Store as a “3D Catalog” The Internet has been a major disruptive force in modern retailing, helping bring about the demise of numerous familiar stores in your local mall: […]
Dynamic Pricing and Bias Description After reading the article, How targeted ads and dynamic pricing can perpetuate bias, in the Module 5: Lecture Materials & Resources, write a detailed summary on Dynamic Pricing and Bias. Submission Instructions: The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and […]
The Westside Coffee Company Consumer Promotions and Public Relations: Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results. Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it […]
Assignment: Create a 10-minute presentation describing and critiquing a Media campaign of your choice. It can be from any sector as long as it has/had a Paid Media component. You are required to explain: ● Why have you selected that campaign ● What the campaign was about and what it was trying to achieve along […]
London Drugs An assessment of the 4Ps/Es of Marketing at a local retailer. Where do you see examples of each of the 4Ps/4Es being used? How effective are 4Ps/4Es in their retail efforts? Include comments regarding in-store and as well as online.
