Book – Marketing: An Introduction (13th Edition) Gary Armstrong Chapter 8: Developing New Products Answers to the following questions: 1 List the major stages in new product development. 2 Define crowdsourcing and give an example of how it is used in new product development. 3 Define concept testing and test marketing. 4 Define the five […]
Social media’s impact on customer’s decision-making process Discuss social media’s impact on customer’s decision-making process in the United Kingdom cosmetics industry
Integrated Marketing Communication Discussion : Tim Hortons – Roll Up the Rim The purpose of this discussion is to reflect on your learning and to further your understanding of sales promotion and its role in the marketing mix by reviewing Tim Hortons’ RRoll Up the Rim To Win® campaign. 1. Review: Get Excited Canada: RRoll […]
⦁ Select any marketing related supply chain management/logistics flowchart from: popular flowcharts ⦁ (Links to an external site.) logistics ⦁ (Links to an external site.) ⦁ Answer the following questions: 0. What are the connections with Supply Chain Management? 1. Cite the flowchart URL you selected so we can see the flowchart. 2. RESOURCE […]
Digital and Social Media Marketing Assessment 3: Digital Marketing Campaign Plan Assessment type Individual assignment, professional report Overview Digital marketing has become an important means of communicating with current and future customers through a variety of digital channels. A sound digital marketing campaign is the blueprint for specific digital marketing activities, detailing the strategies and […]
Marketing Plan: Creativity Curator Calendar Description Entrepreneurial Marketing Plan Overview The report should be written as if you were a startup entrepreneur attempting to grow your business venture. This will require you to: 1) select a product (good or service), 2) conduct research to determine its feasibility and assess the industry and competition, and 3) […]
SERVICES MARKETING Question 1 (Compulsory) ‘Rent an outfit’ is considered a relatively new service that might be prone to multiple pre-purchase risks perceived by customers. Identify at least four types of risk that customers might be concerned about (at the pre-purchase stage of the buying process), provide one example for each risk identified, and […]
Book – Marketing: An Introduction (14th Edition) Gary Armstrong Chapter 6: Customer Value Marketing Strategy Part II Read the chapter and answer the following questions 1 Define each of the following market targeting methods: Undifferentiated marketing: [examples would be utilities such as tap water and electricity] definition: Differentiated marketing: definition: examples: Concentrated marketing: definition: examples: […]
Sustainable companies Course Objective: Confront the marketing strategies from two competing companies, one of them having gone out of business and the other one being successful and sustainable in order to demonstrate that companies’ sustainability can rest on their marketing strategies. The purpose of this project is to give you an opportunity to apply marketing […]
Description Find an exemplar of a successful integrated marketing campaign from the last five years. Analyse the campaign and justify why you feel it is a success using key IMC theory and communication insight. Then, pitch how the campaign could be improved. Students’ discussion should be limited to the campaign and the time and environment […]
