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Using Apple company as example of your chosen brand Outline an integrated marketing campaign campaign using Paid Media tactics and actions focusing on Advertising and Sponsorship.

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Using Apple company as example of your chosen brand Outline an integrated marketing campaign campaign using Paid Media tactics and actions focusing on Advertising and Sponsorship (Week 5). Description Outline an integrated marketing campaign campaign using Paid Media tactics and actions focusing on Advertising and Sponsorship. First, introduce a three-month calendar re: breakdown of activities […]

Provide an analysis of the external marketing environment currently facing David Jones; Provide an analysis of the internal marketing environment currently facing David Jones; Develop an overall marketing strategy David Jones.

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David Jones Ltd. (AU): A Case Study Description Case Study: 3500 words, You will need to submit a report that addresses the following situation: David Jones, the struggling Australian retailer, is planning a major re-launch. After many failed attempts in the past, it is still hopeful of re-capturing a dominant position in the Australian retail […]

Identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research.

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Identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research. These articles need to be peer reviewed (i.e., academic journals) and represent advanced understanding of consumer research and how marketers now have greater insights into their customers than ever […]

Prepare an essay explaining the concept of marketing myopia and its relation with general marketing.

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Relationship between Marketing and Marketing Myopia This is a Master’s level essay explaining the concept of marketing myopia and its relation with general marketing. Additionally, this paper provides a contemporary example of marketing myopia in a world-leading corporation.

Discuss, using a product or service of your choice, how these influences might impact upon the organisation’s marketing communications strategy and conclude why an understanding of these influences is important in determining an appropriate marketing communications mix.

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Marketing Communications assignment Your response should be in the form of a written report between 1,500 and 2,000 words. A wide range of factors can influence the management of marketing communications and lead to it being a complex and highly uncertain activity. Review Figure 1.5 on page 22 of the core text which outlines a […]

How can you explain customer gap under customer orientated marketing strategy?Discuss

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Customer Relationship Management Description Based on reading resources in this and previous units, provide answers to the following questions for your peers: What is the impact, if any, of CRM on customer retention and loyalty to brands? Why is e-CRM important in the present day? How can you explain customer gap under customer orientated marketing […]

Take on the role of an entrepreneur of a new business startup of your choice.Discuss your company’s business model, and relate it to the 7 Ps.

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Digital Marketing Plan: Part I In application of the concepts learned in this course, you will compile a digital marketing plan. As a reminder, a digital marketing plan is a document that shares the details for all of the planning for digital marketing campaigns and actions. You will take on the role of an entrepreneur […]

How can social media strategy be utilised to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan? Expain

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How can social media strategy be utilised to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan? The aim of this research is to develop a conceptual brand identity framework that caters to SME organisations within emergent economies (Jordan) coffee-house brands in Jordan. In particular this research study seeks to […]

Choose one of the brands from the list below.Develop a new/updated branding strategy for the brand you have chosen.

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This assignment has been designed to help you learn how to re-launch a brand. You are asked to choose one of the brands from the list below. These organisations are long-established brands that were successful, but would benefit from a makeover to bring them into the 21st century. Building on your critical evaluation of its […]

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