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Examine the application and value of augmented reality and virtual reality technologies within physical and online retail environments.

Posted on by Ambrose

Description Topic: Examine the application and value of augmented reality and virtual reality technologies within physical and online retail environments. Further assess the challenges associated with the diffusion and adoption of these technologies. Use relevant examples and theory to support your answer. Report Guidelines: • Consult a wide range of secondary data, related industry research […]

Produce a marketing communications research overview on Brand Placement.

Posted on by Ambrose

Description Assignment Task: Produce a marketing communications research overview on Brand Placement. This should be in the form of a critical review of academic literature of Brand Placement. The paper should draw upon at least ten academic journal articles. It should be fully referenced in Harvard style and should aim to provide a critical overview […]

Discuss several branding decisions recently made or appropriate to make.

Posted on by Ambrose

BUSI 520 Marketing Management individual Project (MMIP) Assignment Instructions Overview: Each student must complete an individual marketing project. Project installments are to be submitted through Safe Assign in Module 2, 3, 5, 6, and 7. Your first task is to select a project topic (Google Home). No two students will work on the same product/service. […]

Develop a digital strategy for an existing client who wants to develop a forward-thinking digital campaign that leverages key learnings from past campaigns.

Posted on by Ambrose

Overview: Based on the recommendations outlined in the campaign overview and media plan (Milestones One and Two), you will develop a content plan that identifies both paid, ownedand earned content needs. Prompt: You will assume the role of an account executive with a small marketing firm that specializes in digital advertising campaigns. You have been […]

Describe how the brand touchpoints for Sephora provide emotional, self-expressive, and social benefits.

Posted on by Ambrose

How Sephora Creates Beauty Across Brand Touchpoints Sephora, a premium cosmetics retailer, has earned tremendous loyalty by extending their brand across what its customers value all things beauty. The company understands that its customers want to enjoy and experience their passion for beauty in different ways, and it uses several brand touchpoints to enable this. […]

Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines below.

Posted on by Ambrose

Compare and contrast the general service, pricing, and integrated marketing communications strategies for 2 of the following airlines. Be sure to align with course concepts (especially Chapters 10, 11, 14). Also, how are your selected airlines positioned in relation to their direct competitors? American Airlines British Airways Frontier Airlines Qatar Airways Ryanair Singapore Airlines Southwest […]

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