ULTA Beauty Archives - Essay Quoll

What, if any, issues might Ulta consider before it reformulates its strategy? Based on the previous analyses, how would you advise Kimbell and Dillion to proceed?

Posted on March 29, 2022 by Ambrose

Part 1: Read Better Normal Chapter 4 and the Ulta Beauty Inc 2021 case in depth. You are a consultant to Dave Kimbell, incoming CEO and Mary Dillion, Chairperson of Ulta Beauty. Your report to Mr. Kimbell and Ms. Dillion needs to contain recommendations for keeping or restructuring Ulta’s portfolio of businesses, building the company’s […]

Describe how the brand touchpoints for Sephora provide emotional, self-expressive, and social benefits.

Posted on April 5, 2021 by Ambrose

How Sephora Creates Beauty Across Brand Touchpoints Sephora, a premium cosmetics retailer, has earned tremendous loyalty by extending their brand across what its customers value all things beauty. The company understands that its customers want to enjoy and experience their passion for beauty in different ways, and it uses several brand touchpoints to enable this. […]