Describe how the brand touchpoints for Sephora provide emotional, self-expressive, and social benefits.
How Sephora Creates Beauty Across Brand Touchpoints Sephora, a premium cosmetics retailer, has earned tremendous loyalty by extending their brand across what its customers value all things beauty. The company understands that its customers want to enjoy and experience their passion for beauty in different ways, and it uses several brand touchpoints to enable this. […]