What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel? What are the potential pros and cons of collaborating/partnering with this national brand?
6.3 – Assignment: Case Study – Distribution Strategy and Strategic Alliances (PLG1 Perry’s Ice Cream Distribution Strategy and Strategic Alliances Business man’s hand holding pen pointing to an open laptop with data and icons with a note book on the desk.Analyze the following case study from the Hunt Library: Ryan, K. & Barretta, P. (2018). […]