Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?

Paraphrasing task What are the potential pros and cons of collaborating/partnering with this national brand? Evaluate the marketing channel options and describe the value channel members provide. Assuming that Perry’s leadership decides to carry the competitors’ products, evaluate the two proposals. Would you recommend they use on margin or drayage, and why?  

What are the potential pros and cons of Perry Ice Cream’s direct sales distribution channel? What are the potential pros and cons of collaborating/partnering with this national brand?

6.3 – Assignment: Case Study – Distribution Strategy and Strategic Alliances (PLG1 Perry’s Ice Cream Distribution Strategy and Strategic Alliances Business man’s hand holding pen pointing to an open laptop with data and icons with a note book on the desk.Analyze the following case study from the Hunt Library: Ryan, K. & Barretta, P. (2018). […]

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