Integrated Marketing communications Archives

Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.

Posted on May 31, 2022 by Ambrose

Practical Skills Assessment Description You are required to build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service. Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital […]

Write at least three marketing communications objectives using the AIDA framework discussed in the course content.

Posted on February 26, 2022February 26, 2022 by Ambrose

Integrated Marketing Communications. Understand how integrated marketing communications can add value for customers. Marketing communications objectives. Develop marketing communications objectives using the AIDA framework. Promotion mix. Select the appropriate promotion tool to be used for different marketing communications objectives. Media strategy. Design a simple message and media plan for a product or service offering. Directions […]

Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as a company?

Posted on January 17, 2022January 17, 2022 by Ambrose

Integrated Marketing Communications In The Digital Age Description Section 1: Campaign Plan (25 marks) 1. Defining the problem statement. (7 marks) • Briefly introduce the brand, position, industry. • Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as […]

Choose a brand or product sold by this company. Analyze the company’s approach to each of the three types of media used to promote this brand or product.

Posted on October 21, 2021 by Ambrose

Integrated Marketing Communication Analyze a company’s approach (any company of your choice) to the integrated marketing communications concept by assessing their activities associated with earned, owned, and paid media by doing the following: • Research and define the marketing terms: earned, owned, and paid media. • Choose a brand or product sold by this company. […]

Choose a domestic company that entered another country and discuss its integrated marketing communication strategy.

Posted on June 22, 2021 by Ambrose

Integrated Marketing Description Integrated Marketing communications is an important part of marketing since the company does not only need to create value to the customer but to communicate the value as well. Choose a domestic company that entered another country and discuss its integrated marketing communication strategy. (discuss if there are any legal constraints, any […]

Essay Quoll

Tag: Integrated Marketing communications

Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.

Write at least three marketing communications objectives using the AIDA framework discussed in the course content.

Explain what, if anything, is Jenbury Financial currently not doing that it needs to be in order to flourish and thrive at their stated aims as a company?

Choose a brand or product sold by this company. Analyze the company’s approach to each of the three types of media used to promote this brand or product.

Choose a domestic company that entered another country and discuss its integrated marketing communication strategy.