internationalization Archives

Discuss whether you propose standardization or adaptation of your brand and marketing-mix strategies in that foreign market, and justify your decision based on all you know already about that country and its people, culture, and market potentials.

Posted on August 25, 2022 by Assessments

DEVELOPING INTERNATIONAL MARKET-ENTRY STRATEGIES: (a) In your group, discuss, decide, justify, and develop your International Market Entry Mode and your Marketing Strategies for internationalizing and marketing in that new target-country you have finally selected in Part 3. (i) – Compare and contrast various market-entry modes in Internationalization of market, including Exportation, Strategic Alliances , and […]

Provide a 1,000 word individual essay critically evaluating the strategy statement you developed in the first report assessment.

Posted on January 31, 2022 by Ambrose

Strategy as Practice Perspective Essay Learning Outcomes Covered At the end of this assessment students should be able to: Critically evaluate strategy statements in terms of their ability to incorporate internationalization, ethics, sustainability, or inclusivity Tasks You are required to provide a 1,000 word individual essay critically evaluating the strategy statement you developed in the […]

How does foreign policy affect business in general and international expansion in particular?Explain

Posted on October 8, 2021 by Ambrose

Navigating through the New Global Landscape and Expanding Internationally Read cases, answer the questions listed below, and the going global questions from the attached articles. Use attached resources to support. Each section should be 2-3 paragraphs. 1-Case: Harley Davidson: Internationalization in the Trump Era (only use the data in the case) -How does foreign policy […]

Explain to the CEO where the firm needs to further internationalize/ or de-internationalize its operations to improve its competitiveness.

Posted on November 30, 2020 by Ambrose

Strategic Plan: Developing global competitiveness You have been called to advise a large New Zealand Agri-tech manufacturer Agrigiant whose key products include electric fences, harvesters, and pumps. Since the last three years, this firm has lost its market share due to increased competition from domestic and foreign players in its current markets i.e. New Zealand, […]

The future of Starbucks: Should Starbucks resume its internationalization?Discuss

Posted on November 21, 2020 by Ambrose

Description In this week, our goal is to understand the internationalization process of firms. After reading the Starbucks case and responding to the questions, share with us your thoughts on each question. 1) The future of Starbucks: Should Starbucks resume its internationalization? 2) Develop an internationalization strategy for Starbucks. Extra reading is required. a) “Pace, […]

Use a separate BERI Index sheet for each country. Discuss and analyse the 15 criteria in the BERI Index sheet. Give ratings of 0 to 4 to each criterion based on what you find about it in each country.

Posted on November 10, 2020 by Ambrose

Description *This is a group project, The Company we choose Meraas based in the United Arab Emirates and wants to enter to South-Eastern Asia which are Malaysia, Thailand and Singapore. For the first part of this report, I have done Technological, Environmental and Legal part of the PESTEL analysis which I have attached. Now I […]

Discuss the Ethiopian market. What are the unique characteristics of this market? What are the relevant dimensions of distance? Institutional quality? What are the dominant forces?

Posted on September 1, 2020 by Ambrose

Ethiopian Airlines: Bringing Africa Together What is the central issue of the case? Discuss the Ethiopian market. What are the unique characteristics of this market? What are the relevant dimensions of distance? Institutional quality? What are the dominant forces? What is Ethiopian Airlines’ motivation for internationalization? Discuss this in the context of emerging market MNE […]

Essay Quoll

Tag: internationalization

Discuss whether you propose standardization or adaptation of your brand and marketing-mix strategies in that foreign market, and justify your decision based on all you know already about that country and its people, culture, and market potentials.

Provide a 1,000 word individual essay critically evaluating the strategy statement you developed in the first report assessment.

How does foreign policy affect business in general and international expansion in particular?Explain

Explain to the CEO where the firm needs to further internationalize/ or de-internationalize its operations to improve its competitiveness.

The future of Starbucks: Should Starbucks resume its internationalization?Discuss

Use a separate BERI Index sheet for each country. Discuss and analyse the 15 criteria in the BERI Index sheet. Give ratings of 0 to 4 to each criterion based on what you find about it in each country.

Discuss the Ethiopian market. What are the unique characteristics of this market? What are the relevant dimensions of distance? Institutional quality? What are the dominant forces?