What is the role of creativity in designing marketing campaigns? Reference Page Required Learning Outcome 1: Appraise the factors arising within the marketing environment, appreciate the linkages between different parts of the marketing and business environment and their impact on creative marketing Learning Outcome 2: Evaluate the role creativity plays in key marketing concepts and […]
Swinburne University of Technology Assignment 3: INF30030 – Business Analytics Predicting customer behaviour in banking Overview The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product […]
In your own words discuss whether you think a “carrot” or “stick” approach is more effective for you personally , or whether neither is truly the best way to motivate. Be sure to give your reasons and experiences as to why. Have you seen effective and ineffective uses of either technique in advertising, persuasive emails, […]
