Use lecture and practical materials covered in this unit to develop a classification model to predict if the client will subscribe (yes/no) a term deposit (variable y).
Swinburne University of Technology Assignment 3: INF30030 – Business Analytics Predicting customer behaviour in banking Overview The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product […]