After careful background research and reflection, prepare a report indicating the components of the marketing communications mix you would use to market the given hospice house.

Practitioner Application Specifically, you are to place yourself in the role of Marketing Director for a soon-to-be-established hospice house based in the city of your choice.  The entity will be known as Grace Hospice House and it will offer the usual and customary array of offerings provided by residential hospice houses. Noting the competitive nature […]

Recommend how the organisation will assess the potential benefits/problems that these two major opportunities may deliver

Strategic Marketing Plan Description • Assuming the role of a marketing consultant, you have been tasked by the Marketing Director for one organisation (of your choice) noted above to write a strategic marketing plan. Therefore, your plan should enhance the organisation’s ability to exploit major opportunities identified though the strategic audit (cw1). These could be, […]

Prepare a short Briefing Paper in the form of a report which critically explores Globalisation as well as providing a critical examination of potential differences between local and global marketing campaigns aimed at the local UK market and one which is aimed at a country of your choice.

Description You are a Marketing Manager for a fictional UK based SME company within an industry of your choice* which is seeking to expand their market provision globally for the first time. The CEO of your company has recently returned from an industry conference which looked at Globalisation and has raised concerns to the Marketing […]

Discuss your action plan as a: Christian, Vice President, and Legally.

You are the Vice President of a corporation and supervise all operations of the business, and the President of the corporation comes to you and tells you that he is afraid of being discharged by the Board of Directors because the corporation is not performing as well in the area of sales as in the […]

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