Office Lunches Elizabeth Brentley, a sole trader, started ‘Office Lunches’ in 2015. She noticed a growing trend for office workers having lunch ‘on-the-go’ and therefore decided that to make lunch even quicker, businesses could pre-order food to be made freshly that day and delivered to the offices for employees to enjoy. When the business first […]
The role of marketing in creating value for Porsche customers.
The impact of social media marketing on sales performance of low involvement products.
Select a global/international brand or organisation and critically analyse and evaluate its recent marketing activities or practices. You must discuss how the chosen brand or organisation has dealt with the contemporary sustainability and ethics issues and how sustainability and ethics are impacting on a business marketing decision. 2750 Words APA 7
Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Provide a reflection and address the following questions: Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC? What are some primary benefits of advertising online? If “company A” has developed […]
Your task is to write a short marketing plan for a fictitious company, Clippy Corporation. Details on Clippy are provided below these instructions. Your plan should address the following key questions: Segmentation and targeting: What market segments exist, which segment(s) should they target, and why? Positioning: What will their market position be and why? […]
Analyze sport fan behaviors based on marketing and managerial perspective.
The content of the individual coursework should cover the following aspects in total 1,500 words: Imagine that you are part of the marketing team of the product X at company ABC, which aims at selling this product in the domestic as well as global markets. You are preparing a marketing strategy for this product in […]
Description You are a Marketing Planning Consultant / Specialist, you have recently set up your consultancy. You have created your business because you have seen from your recent Marketing Planning and Strategy course there is a lack planning capability within organisations. Your task is to create a best practice planning guide that will be reviewed […]
Task: “The best marketing strategies are not top down, they are outside in, starting with the customers’ needs and wants.” Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process.
