How much money do we need to spend to achieve our campaign objectives? What budgeting method will be employed? How will the monies be allocated?

Competitive Review Identification of the important direct and indirect competitors for the product. For each competitor, focus should be on factors such as sales, market share, growth, key benefits, positioning, advertising and promotion budget, promotion program mix, message and media strategies, and an overall assessment of strengths and weaknesses. • Segmentation, Targeting, and Positioning Which […]

How does all of this affect our lives, given the current conditions of the pandemic?Explain

Consider why media react in the way described. Are media consumers being formed by what is highlighted? Are media outlets reacting to a preexisting consumer mindset? Or some combination of the two? How does all of this affect our lives, given the current conditions of the pandemic? Relate to David Foster Wallace on attention and […]

Write an essay on a key concept in journalism studies.

Write an essay (approximately 2,000 words) on a key concept in journalism studies (the specific topic to be agreed with the lecturer). Citing relevant texts, the essay should describe, analyze and assess the main uses of, and issues relating to, the concept, as well as consider how the concept relates to the question of journalism […]

Choose a social media app to analyze.Explain important historical context surrounding the creation of the app.

In this assignment, you will be analyzing the communicative influence of social media apps. Choose a social media app to analyze Write 750-1,000 words. Explain important historical context surrounding the creation of the app (i.e., how and why was it created?). Explain the key communication features of the app (i.e., how is it used?). Be […]

Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers.

Review the ‘Blue Bird’ case study (see the file “assessment two brief” for this case study). Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers. Suggest ideas for a social media campaign to promote the new product line. State which social […]

Write a 250-word memo to the company managers that addresses the ethical issues resulting from this situation.

    A manager was in the process of hiring a new employee and interviewed several candidates. After narrowing the search down to two candidates, the manager and another employee searched several social media sites and reviewed the two candidates’ accounts to gain additional information about them and to decide who they thought would be […]

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