WHAT IS THE SEMESTER PROJECT FOR PRINCIPLES OF MARKETING? The semester project involves your creating an outline of a marketing plan for a “new” consumer product (meaning a product that has been on the market for one year or less, preferably a good). The product may be food, beverage, electronics, health & beauty aid, automobile, […]
Segmentation, Targeting, and Positioning for the Strategic Business Unit, Hyperloop Virgin Hyperloop | Fast, effortless journeys | Virgin In this assignment, your target market will be Japan for implementing Virgin hyperloop. Remember that your marketing strategy must directly cater to the needs and the attitudes of this specific group Step 1 Using the following format […]
Topic: Project Ideas Paper details: Identify the following: The potential to create a supersonic aircraft for international travel. Product you would like to create that includes multiple images. Description of the product. Why: Purpose of the product. Target audience: Whom are you reaching? Identify culture, demographics, psychographics. Present 3–5 ideas on how you might “speak” […]
Psychographics: Values, Personality, and Lifestyle http://www.sric-bi.com/vals/presurvey.shtml (Links to an external site.) (Links to an external site.) Answer this online survey to see how psychographics might describe you as a consumer. Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or […]
