What would you do? Explain which ethics philosophy is guiding your decision.
Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics philosophy is guiding your decision.
Tag: Marketing Manager
Address whether the company holds a competitive advantage in each of the areas of the four Ps.
Marketing Presentation For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to present the marketing plan that you completed in Unit VI to the marketing team. This will require no additional research, but you will be […]
Discuss the different techniques and why some are better than others for different business scenarios that may arise with your product.
UNIT TITLE: Principles of Marketing ASSIGNMENT No/TITLE: Report (Assessment 1 of 1) ASSIGNMENT TASK: Write a Business Report to a Marketing Manager not exceeding 2000 words on the following: Scenario After undertaking a range of market research you are planning to launch a new product of your choice, this could be for example, loom bands, […]
Create a strategic marketing plan for an organisation of choice using a planning framework such as SOSTAC and a range of appropriate marketing frameworks and tools.
Assessment :Strategic Marketing Plan (10 pages) Heading : Create a strategic marketing plan for an organisation of choice using a planning framework such as SOSTAC and a range of appropriate marketing frameworks and tools. Length: 10 pages Rationale: Using an accepted planning framework to show the students’ ability to apply theoretical frameworks and write a […]
Develop and implement an innovative plan to modernise the customer service department with the view to support Luca with his plan.
You have been appointed Customer Service Manager in a food manufacturing company (ITA Sweet Pty Ltd). The company produces traditional Italian sweets and it has been owned by the same family for 40 years. ITA sweets sells to retailers all around Australia and to the public from their plant in Templestowe, Victoria. The customer service […]
Describe three of Company G’s weaknesses that would undermine the marketing of the new product.Justify your choice of each of these elements as company weaknesses.
SCENARIO Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels […]
Do you agree with this statement? Justify your answer.
Description Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some potential objections to this. How would you have to tweak your advertising […]
Explain specifically the ethical challenges that your company and brand faces and portrait a clear solution to overcome those ethical challenges.
Project Brief: Choose a company. It can be a real brand or a made-up brand. It can be a well-known brand or a SME brand or a challenger brand. Define the nature of your business. Is it B2B or B2C or both? Your report will start by explaining the company/organisation background, highlighting the industry in […]